The K-pop star joins HERA to spotlight one of the brand’s most iconic complexion products.
Felix, a member of Stray Kids, has been announced as the new global ambassador for K-beauty brand HERA. The partnership places the spotlight on the brand’s bestselling Black Cushion Foundation, one of its most recognisable products.
The campaign draws a connection between Felix’s global influence and the foundation’s cult status within the beauty world. In a statement, HERA described him as “a global icon who inspires audiences worldwide with his unique aura and profound energy”, adding that the collaboration will help the brand present new interpretations of authentic beauty to customers around the world.
The Black Cushion Foundation is described by the brand as the world’s first cushion foundation, a product that helped reshape the base make-up category. Its formula offers buildable satin coverage with a natural finish, designed to resist oxidation and last for up to 30 hours.
The shade range has also been developed using skin tone data, with the aim of creating a more seamless, your-skin-but-better effect.
With this appointment, Felix continues to expand his presence beyond music, strengthening his position within the global fashion and beauty landscape. The Black Cushion Foundation is available now through HERA’s website.
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