The global Lancôme ambassador stars in a new Los Angeles campaign and shares the beauty favourites behind her fresh, radiant and long-lasting summer makeup routine.
Olivia Rodrigo once again brings together music and beauty in her latest collaboration with Lancôme. Coinciding with the release of her new album, the singer-songwriter and actress fronts a campaign inspired by the effortless spirit of a Californian summer, while revealing the three makeup products that have become absolute essentials in her daily beauty routine during the warmer months.
Photographed in Los Angeles, the campaign embraces a natural, luminous and relaxed aesthetic that perfectly reflects Olivia’s signature style. The imagery captures the carefree atmosphere of sun-soaked days, where makeup enhances natural beauty while remaining lightweight and comfortable, even in high temperatures.
Rodrigo explains that Lancôme products have become a key part of her everyday routine, highlighting one of the brand’s newest launches as her personal favourite. According to the artist, Lip Idôle CuddleBlur stands out for its soft-focus matte finish, delivering a blurred effect while remaining incredibly comfortable to wear throughout the day.
The lipstick is the hero product of the campaign. Its innovative formula creates a velvety finish with a subtle plumping effect, leaving lips looking smooth, defined and naturally fuller without compromising hydration. Designed for long-lasting wear with an ultra-light texture, it responds to the growing demand for makeup that combines professional performance with an effortless, natural-looking finish.
Completing Rodrigo’s beauty edit is Juicy Tubes Cheeks Blush Tint & Highlighter, an innovative jelly-textured blush and highlighter that melts seamlessly into the skin. The product delivers a fresh flush of colour and radiant glow, creating the healthy, luminous complexion that continues to define this season’s biggest beauty trends.
The third must-have in Olivia Rodrigo’s routine is Skin Idôle Makeup Magnet Setting Mist, a setting spray designed to keep makeup perfectly in place for up to 24 hours. Its advanced formula helps extend the wear of every product applied beforehand, offering enhanced resistance against heat and humidity while preserving a fresh, natural finish throughout the day.
With this latest campaign, Lancôme reinforces its commitment to modern beauty, combining high-performance formulas with lightweight textures and effortless elegance. At the same time, Olivia Rodrigo further establishes herself as one of the brand’s most influential global ambassadors, embodying a contemporary approach to makeup that celebrates individuality, comfort and confidence.
