Lisa of BLACKPINK has been announced as the new global ambassador for Shiseido, fronting the Japanese skincare brand’s iconic Ultimune franchise and marking one of the most powerful beauty collaborations of the year.
Lisa of BLACKPINK has officially joined Shiseido as the brand’s newest global ambassador, strengthening her influence beyond music, fashion and entertainment and positioning her as one of the most sought-after names in the global beauty industry. The Thai artist, rapper, dancer and style icon will now represent Shiseido’s celebrated Ultimune franchise, a skincare line recognised for its focus on resilience, radiance and long-term skin strength.
The announcement marks a major moment for both Lisa and Shiseido. As one of the most recognisable artists in the world, Lisa brings an international reach that spans Asia, Europe, the United States and beyond. Her appointment reflects the growing connection between K-pop, luxury beauty and global culture, where artists are no longer only music stars but powerful creative figures capable of shaping fashion and skincare conversations on a worldwide scale.
In her new role, Lisa becomes the face of Shiseido Ultimune, the brand’s signature serum franchise. Known for helping skin appear plumper, smoother and more luminous, Ultimune has become one of Shiseido’s most important skincare pillars. The formula is designed to support the skin over time, with the brand highlighting its ability to strengthen the skin’s natural defences and encourage a youthful-looking glow through continued use.
For Lisa, the partnership appears to be a natural extension of her own relationship with beauty. In a statement shared by the brand, she said: “I have always been a big Shiseido fan. I am truly honoured to serve as the global ambassador for the brand. To me, beauty is about growth, confidence and evolving into the best version of myself.”
Her words align closely with the message behind Shiseido Ultimune, which moves away from the traditional idea of fighting ageing and instead focuses on supporting the skin’s strength and vitality. Lisa added: “I love that Ultimune focuses on strengthening the skin and supporting it over time, rather than fighting age. Because beauty is about being real and confident, inside and out, and feeling strong from within.”
That idea of confidence has become central to Lisa’s public image. Whether performing on some of the world’s biggest stages, appearing at major fashion events or leading campaigns for global luxury houses, the BLACKPINK star has built a career defined by discipline, individuality and constant evolution. Her collaboration with Shiseido reinforces that image, connecting her personal philosophy with a beauty brand that has long combined Japanese heritage, scientific innovation and modern skincare.
According to the brand, Lisa’s worldwide appeal and authentic artistry were key reasons behind the partnership. Shiseido highlighted her commitment to giving fans the very best, a quality the company sees as closely aligned with its own approach to high-performance beauty. This shared focus on excellence makes the collaboration feel particularly relevant at a time when consumers are looking for skincare that delivers visible results while also reflecting a broader sense of identity and self-expression.
The Ultimune serum, formulated with ingredients including fermented camellia, is positioned as a product created to support a healthy, radiant and youthful-looking complexion. Rather than relying on instant transformation, the franchise places emphasis on consistency and long-term care, a message that resonates with the current direction of the beauty industry, where prevention, barrier support and skin health have become increasingly important.
