JISOO fronts Salomon’s Blue Perspective Fall/Winter 2026 collection, combining urban style, technical performance and an adventurous spirit.
JISOO once again proves why she is one of fashion’s most influential global figures as she takes centre stage in Salomon’s Blue Perspective Fall/Winter 2026 campaign. The South Korean star, renowned for her success across music, acting and luxury fashion, leads the French brand’s latest campaign, which brings together mountain-inspired aesthetics and contemporary urban style through a collection where shades of blue take centre stage.
With this campaign, Salomon continues to strengthen its position in the premium outdoor market, demonstrating that technical clothing and footwear can seamlessly become part of an everyday wardrobe. The collaboration with JISOO, the brand’s global ambassador, perfectly reflects this modern vision of functional fashion that transitions effortlessly between city life and the outdoors.
The Blue Perspective collection is designed as an invitation to explore new possibilities, both personally and stylistically. Through a clean, sophisticated and minimalist aesthetic, the campaign delivers a message of authenticity and self-discovery, encouraging people to embrace their individuality rather than being defined by trends or outside expectations.
For JISOO, the project is a natural extension of a career built on versatility. The BLACKPINK member has established herself as one of the entertainment industry’s leading global icons thanks to her ability to excel across music, film, television and fashion. Her talent for embracing new creative challenges while remaining true to herself forms one of the central themes of the campaign.
The imagery presents the artist with a calm and confident presence, projecting an effortless elegance that aligns perfectly with Salomon’s philosophy. The brand portrays JISOO as someone who maintains a strong sense of identity while continuously exploring new creative directions, making her a symbol of confidence, curiosity and personal growth.
One of the campaign’s defining elements is its striking use of the colour blue. Salomon employs the shade as a visual connection between mountain landscapes and urban environments, creating a link between the natural settings that shaped the brand’s heritage and today’s contemporary lifestyle. Blue also pays tribute to Salomon’s history, as it is one of the signature colours featured in the brand’s iconic three-colour racing flag.
The colour palette spans a wide spectrum, from deep navy tones to soft, luminous blues. These shades appear consistently across both the apparel and footwear, creating a cohesive visual identity that defines the entire Fall/Winter 2026 collection.
The apparel range includes carefully designed pieces created to perform equally well in outdoor environments and everyday life. The collection features technical jackets, trousers, long-sleeve tops and T-shirts, all developed with premium performance fabrics that deliver protection, comfort and durability.
Among the advanced materials used are textiles developed by leading specialists such as Schoeller, CORDURA, GORE-TEX and Dermizax. These internationally recognised technologies provide exceptional resistance to demanding weather conditions while maintaining lightweight comfort and unrestricted freedom of movement. The result is clothing designed to perform on mountain trails just as effectively as it does on city streets.
Footwear also plays a central role within the collection. Leading the range is the new XT-WHISPER EMBROIDERY, a model that combines technical innovation with refined design. Its Pearl Blue, Tradewinds and Spellbound colourway follows the campaign’s signature palette, while embroidered mesh panels and nubuck overlays add depth, texture and a premium finish.
-380x380.webp)
