aespa star KARINA begins an exciting new chapter with Converse, unveiling the new Run Star Crush and Chuck 70 X, two designs that blend innovation, fashion and individuality.
KARINA, one of the most influential figures in the global K-pop scene, has embarked on a new collaboration with Converse, becoming one of the leading faces of the iconic American brand’s global strategy. The aespa member will front the launch of two new silhouettes that showcase two completely different approaches to contemporary street footwear: the bold Run Star Crush and the refreshed Chuck 70 X.
The partnership highlights the growing interest luxury and lifestyle brands have in Asian entertainment stars, whose influence extends far beyond music into fashion, beauty and design. In KARINA’s case, her reputation has been built on a distinctive personal style that effortlessly combines elegance, experimentation and a constant desire to express herself in new ways.
That creative freedom lies at the heart of Converse’s latest campaign. The brand presents the singer as the perfect representative of a generation that uses fashion as a form of self-expression, breaking away from traditional style rules while embracing clothing and footwear that can adapt to every aspect of modern life.
The artist has explained that both on stage and in her everyday life, she has always viewed fashion and footwear as powerful tools for expressing who she truly is. For her, experimenting with different looks is not simply about following trends but about reflecting her personality and celebrating individuality.
That philosophy is brought to life through the campaign’s two featured designs. The first, Run Star Crush, embraces a bold, futuristic aesthetic that reimagines the brand’s classic trainer with an eye-catching moulded foam platform sole. The oversized midsole visually wraps around the upper inspired by the iconic Chuck Taylor, creating a sculptural silhouette that stands out for its lightweight construction and unmistakably modern streetwear appeal.
The design taps into one of the strongest footwear trends of recent seasons: chunky trainers that combine exceptional comfort with striking visual impact. Created for people who see footwear as the focal point of an outfit, Run Star Crush delivers a fresh interpretation of everyday style.
By contrast, the Chuck 70 X revisits one of Converse’s most celebrated icons while introducing a range of aesthetic and functional updates. The classic high-top silhouette features subtle vintage-inspired details, including refined finishes, an updated leather ankle patch and carefully designed accents that modernise the shoe without compromising its unmistakable heritage.
Alongside these visual enhancements, the new version also introduces practical improvements designed to increase everyday comfort. Among the standout features is a tongue stabiliser that provides a more secure fit throughout the day, making the trainer even more suitable for extended wear.
With these two distinct releases, Converse successfully appeals to different audiences. While the Run Star Crush is aimed at those looking for bold, fashion-forward footwear with a futuristic edge, the Chuck 70 X offers a timeless classic reimagined to suit contemporary tastes while remaining faithful to its original identity.
The collaboration also reflects KARINA’s growing influence within the international fashion industry. Over recent years, the singer has become an increasingly familiar presence in luxury campaigns, fashion shows and global brand partnerships, establishing herself as one of Asia’s most sought-after style icons. Her impact on social media and her ability to turn every public appearance into a fashion statement have made her one of the industry’s most influential ambassadors.
For Converse, partnering with an artist of KARINA’s global reach strengthens its connection with younger generations who value authenticity, creativity and the freedom to build their own style without limitations.
The worldwide launch of the Chuck 70 X, scheduled for late August, marks the beginning of what promises to be one of the year’s most significant collaborations in the world of trainers, streetwear and contemporary fashion. With KARINA joining the Converse family, the brand once again reinforces its commitment to self-expression, innovation and a new generation of global cultural icons.
