Renowned Italian influencer and entrepreneur Chiara Ferragni has secured a new investor for her eponymous brand in a deal that values her company, Fenice S.r.l., at 75 million euros.
AVM Gestioni will acquire a 26% stake in Fenice, purchasing the shares from venture capital firm Alchimia SpA. This transaction, to be completed over the course of the year, will enable Ferragni to accelerate the growth of her brand.
Prior to this acquisition, Alchimia owned 40% of Fenice shares, while Ferragni’s company, Sisterhood, held 32.5%, and N1 and Esuriens each held 13.75%. Ferragni initiated the search for a new investor last year with the aim of bolstering her brand’s growth with additional financial backing.
Fenice, the company behind the Chiara Ferragni brand, has experienced significant growth in recent years. In 2022, they reported revenues of 14.2 million euros, compared to 6.6 million euros in 2021. They also achieved an increase in net profits and a stronger EBITDA. For 2023, revenues are expected to reach 15 million euros, with total turnover at 71 million euros.
The agreement with AVM Gestioni will enable Ferragni to make further investments, such as the opening of her first directly operated store in Rome. Additionally, the entrepreneur has been expanding her brand through licensing in different product categories, including fashion, footwear, jewelry, and cosmetics.
With over 29 million followers on Instagram, Ferragni expressed her gratitude to Alchimia and her trust in the management team to continue driving brand growth. Alchimia CEO Paolo Barletta also highlighted the success of their partnership with Ferragni over the past 10 years and the arrival of prestigious partner AVM Gestioni, which will further expand the influencer’s business.
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