To mark the launch of Savage X Fenty’s new Sheer X lingerie collection, Rihanna unveiled the brand’s latest cuts in a series of campaign images on Monday, showcasing her pregnant belly, captured by Dennis Leupold.
The line, designed by Rihanna herself, aims to strike a balance between comfort and sensuality with breathable materials and lightweight constructions.
In an interview with ELLE, Rih said, “I always like to bring a fresh perspective to lingerie in a way that feels authentic to Savage X Fenty, and Sheer X is the next phase of that. It’s about balance in this collection: being supportive and sexy.”
On Instagram, Rihanna revealed the campaign images for the collection, writing, “new faves… the Sheer X group is out now!” Savage X Fenty’s official Instagram account also shared the promotional photographs, adding, “Go ahead @badgalriri, break the internet.”
Within the Sheer X collection, Savage X Fenty introduces its first spacer demi bra, made of soft foam-free material. Additionally, the range includes daring lingerie and thong styles, with colors ranging from red blush, terracotta pink, and caviar black. Savage X Fenty’s Xtra VIP members can purchase the Sheer X VIP Box, which includes the spacer demi bra, a thong, and a limited-edition skirt.
The Sheer X line from Savage X Fenty is now available for purchase on the brand’s online store. Check out the campaign in the gallery above.
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