Savage x Fenty has just launched its new maternity collection tailored for mothers and expecting moms, accompanied by a vibrant campaign fronted by the ultimate mother figure: Rihanna.
Likely drawing from the artist’s iconic maternity style, the collection was envisioned by Rihanna herself and aims to celebrate motherhood while offering comfortable and functional pieces that “do not compromise on style and sensuality.” Featuring three new bralette-style bras, the collection is rounded off by a fresh graphic tee bearing the phrase “MAKE MORE BABIES.”
Encompassing the Not Sorry Lace Maternity Bralette, Floral Lace Maternity Bralette, and Cotton Maternity Bralette, the new collection arrives in a palette of subdued hues like “Black Caviar,” “Purple Lavender,” “Platinum Grey,” and “Navy Blue,” with certain styles featuring removable cups to facilitate nursing access. Designed with supportive elastic, nursing clasps, and adjustable straps, the collection is set to become a staple for every mother.
Witness Rihanna in action here and head over to the Savage x Fenty website to explore and purchase the collection.
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