Julia Garner and Théodore Pellerin star in LOEWE’s new campaign amid the snow, ice and imposing mountains of Mont Blanc.
LOEWE transforms one of the most spectacular landscapes in the Alps into the setting for its new Autumn Winter 2026 campaign. The Spanish fashion house travelled to Pointe Helbronner, in the Mont Blanc Massif, to present the latest collection designed by Jack McCollough and Lazaro Hernandez at an altitude reaching 3,470 metres.
Photographed by Talia Chetrit, the campaign brings together house ambassadors Julia Garner and Théodore Pellerin alongside Lil Yachty, Laïka Blanc-Francard and Beau Gadsdon. Models Nyawurh Chuol, Carin Herven and Siegfried Blanche also appear, together with artist Cosima von Bonin, whose work had a significant influence on both the fashion show and a capsule included within the collection.
The Alpine landscape serves as far more than a spectacular backdrop. Snow, ice, mist and enormous granite formations create an intense contrast with the colours, materials and volumes developed by LOEWE for Autumn Winter 2026.
McCollough and Hernandez see the mountains as a place where shapes and colours take on an almost surreal intensity. The unpredictable weather conditions also helped define the campaign, introducing a sense of risk and movement that breaks away from the controlled atmosphere traditionally associated with fashion shoots.
Against the predominantly white landscape, pieces immediately command attention. Bright yellow knitwear, shearling mittens, fur coats and accessories create a palette in which saturated colours appear even more powerful thanks to their surroundings.
Another major protagonist is the new Amazona 180 in suede, a reinterpretation that continues to expand the universe of one of the house’s most recognisable bags. Chetrit pays particular attention to surfaces, proportions and textures, highlighting the craftsmanship that has become a defining characteristic of LOEWE.
The influence of Cosima von Bonin is particularly visible across several accessories. Special versions of the Amazona 180, Puzzle and Flamenco bags incorporate references to her laid-back animal figures, floral motifs, vivid colour combinations and graphic checked patterns.
LOEWE translates these elements into leather using artisanal techniques such as its signature intarsia, allowing the conversation between art and fashion to extend far beyond simple visual inspiration.
The attitude of the campaign cast brings another dimension to the photographs. Julia Garner, Théodore Pellerin and the other stars move through the snow in athletic poses that emphasise the collection’s sportswear references and sculptural volumes.
The Storm boots, Dive slingbacks, wraparound Shield sunglasses and inflatable-looking parkas reinforce the connection between the clothes and their surroundings. In this setting, protection from the cold becomes more than a practical necessity: it forms an essential part of the collection’s visual language.
The campaign also devotes individual images to LOEWE’s bags, photographed alongside different elements of mountain architecture. These compositions create a deliberate contrast between the softness and flexibility of leather and the rigid, matte or reflective surfaces surrounding it.
Through these striking juxtapositions, every material is given an opportunity to reveal its distinctive qualities. The dramatic Alpine environment simultaneously magnifies LOEWE’s attention to construction, craftsmanship and experimentation.
With Julia Garner and Théodore Pellerin among the leading faces of the campaign, LOEWE Autumn Winter 2026 transforms Mont Blanc into an unexpected fashion landscape where nature, movement, contemporary art and meticulous craftsmanship come together at more than 3,000 metres above sea level.
