Bella Hadid Transforms into A.I. Alien for Marc Jacobs’ Heaven Fall Campaign

Bella Hadid’s otherworldly transformation in Marc Jacobs’ Heaven fall campaign heralds a futuristic fashion journey that defies convention.

In a bold and futuristic twist, Bella Hadid has stunned the fashion world by morphing into an A.I.-inspired alien for Marc Jacobs’ Heaven fall campaign.Carlijn Jacobs photographed the campaign and Danielle Emerseon styled it, leaving everyone in awe.

The Fall 2023 campaign celebrates the brand’s iconic Kiki Boot but goes a step further by expanding the silhouette into its unique Kiki Group range.This collection unites a wide array of ready-to-wear garments and accessories, all following the design codes of the beloved Kiki boot. With tops, mini-skirts, and bags crafted in satin, this collection features evolutions of the famous Kiki buckle closure.

What adds an extra layer of excitement to this campaign is the creative collaborations with various talents. New York-based artist Eri Wakiyama, renowned for her large-scale compositions and structures, adds her artistic touch with watercolors and acrylics. Additionally, Linz Shelton, also known as Cuffz by Linz, reintroduces the y2k-inspired classic Cuffz handbag, which was a sensation in 2004.

The new Kiki Group collection will be available in two elegant colours: baby pink satin and black. Fashion enthusiasts can find these captivating designs at both Heaven’s physical stores and on the Marc Jacobs website, as well as at Dover Street Market, later this month.