Jessica Chastain Joins True Botanicals! Explore the Oscar-Winning Actress’s Role as the Brand Ambassador and the Innovative Skincare Revolution She Leads.
Renowned natural skincare brand, True Botanicals, has appointed Oscar-winning actress and producer Jessica Chastain as its new ambassador.
To celebrate this collaboration, Chastain will lead a campaign showcasing the brand’s new $90 phyto-retinol night serum, utilizing Peptilium, a plant-based retinol alternative, to reduce the appearance of wrinkles without irritating the skin.
“Jessica shares True Botanicals’ core values,” said Marketing Director Rebecca Boston, pointing to Chastain’s long-standing veganism and shared passion for sustainability in her role in “Scenes From a Marriage.” “She has always advocated for better care of people, animals, and the planet, and that is what we exist for.”
This partnership marks the beginning of a year full of innovation for True Botanicals, which, in 2023, received a Series B investment from San Francisco-based growth equity firm NextWorld Evergreen. Reportedly, the brand, available at Credo Beauty, Nordstrom, and Cult Beauty, doubled its retail sales last year and plans to expand its retail presence in the near future.
Boston mentioned that “2024 will be a huge year for our brand; having such a respected influencer like Jessica, who can help tell the stories of these bioholistic skincare innovations we’re launching, will ensure more people pay attention.”
In the coming weeks, the brand will unveil billboards in Los Angeles, Seattle, and New York to commemorate the collaboration, along with television and streaming ads on Peacock, Hulu, and Paramount+.
Instead of relying on conventional influencer marketing, Boston noted that the brand has found “using aspirational celebrities as our influencers,” such as Brooke Shields and Laura Dern, who previously represented the brand, is more effective in reaching their target consumers. “We are a beloved brand among millennials; we attract a broad range of consumers, but our primary focus tends to be women aged 27 to 50. This partnership is a new chapter for us, and we are going to be bigger and louder than ever.”
