ROSÉ and PUMA reinvent the Speedcat Etoile with a ballet-inspired design that blends elegance, fashion and sporting spirit.
PUMA continues to reinvent one of its most iconic silhouettes with the launch of the Speedcat Etoile, a fresh interpretation of its popular trainers created in collaboration with ROSÉ. The BLACKPINK star brings her signature style to this special edition, combining sporty aesthetics with delicate details inspired by the world of classical ballet.
The new Speedcat Etoile represents the evolution of the original silhouette that won over both motorsport enthusiasts and streetwear fans. This time, the German brand embraces a softer, more feminine approach, designed for those looking for footwear that combines comfort, sophistication and a distinctive sense of style.
The trainers stand out thanks to their soft pastel pink colourway, which adds freshness and elegance to the overall design. Unlike previous editions, the traditional sporty materials have been replaced by more refined finishes, including satin, velvety suede overlays and subtle shimmering details that add brightness while maintaining the collection’s minimalist aesthetic.
One of the most eye-catching features is the pair’s wide ribbon laces, designed to be tied into elegant bows. This detail pays tribute to the world of ballet and reinforces the romantic inspiration behind the collection, creating a silhouette that perfectly balances nostalgia with contemporary fashion trends.
The campaign imagery features ROSÉ in a warm, intimate bedroom surrounded by personal keepsakes that evoke cherished memories and meaningful moments. Through this setting, PUMA presents the trainers as more than just footwear, positioning them as a piece filled with emotion and personality, capable of connecting with those who want to express their style in an authentic way.
