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Browsing Tag

Puma

37 posts
Lucía Salgado
  • July 4, 2026

FashionPUMA and Aston Martin Aramco F1® Team Unveil Velvet ‘Homecoming’ Collection Ahead of the British Grand Prix

  • 2 minute read
PUMA and Aston Martin Aramco Formula 1® Team introduce the limited-edition ‘Homecoming’ collection, blending luxury velvet finishes with…
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Raquel Rodríguez
  • April 13, 2026

FashionCharles Leclerc drives the return of PUMA x NAHMIAS and redefines the link between motorsport and streetwear in 2026

  • 3 minute read
The Formula 1 driver fronts the new PUMA x NAHMIAS collection, a proposal that blends racing aesthetics, relaxed…
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Xmag Editorial
  • March 11, 2026

FashionRosé leads the return of the PUMA H-Street: the 2000s sneaker aiming to dominate 2026

  • 2 minute read
The BLACKPINK star Rosé fronts the new PUMA H-Street campaign, marking the relaunch of an iconic sneaker from…
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Xmag Editorial
  • January 23, 2026

FashionPUMA and McLaren Racing unveil their 2026 collection, blending performance, heritage and urban style

  • 2 minute read
The long-term global partnership bridges motorsport excellence with contemporary streetwear, redefining how Formula 1 lives beyond the track.…
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Xmag Editorial
  • December 22, 2025

FashionPuma secures major new financing as speculation grows over a potential sale

  • 2 minute read
Puma strengthens its liquidity with significant new financing as the market continues to speculate about its immediate and…
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Xmag Editorial
  • October 30, 2025

FashionPuma announces global restructuring and job cuts following sharp drop in sales

  • 2 minute read
Puma has announced a global restructuring plan with 900 layoffs after a 10.4% decline in sales. The company…
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Xmag Editorial
  • October 29, 2025

FashionLila Moss fronts the first-ever collaboration between PUMA and Madhappy

  • 1 minute read
Lila Moss becomes the face of the debut partnership between PUMA and Madhappy, blending sport, serenity and community.…
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Xmag Editorial
  • October 21, 2025

FashionPUMA and Swarovski join forces to unveil trainers adorned with over 5,000 crystals

  • 1 minute read
PUMA and Swarovski have teamed up to launch a limited-edition pair of Speedcat trainers covered in more than…
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Xmag Editorial
  • October 17, 2025

FashionJil Sander and Puma reignite a legendary collaboration with the new ‘King Avanti’

  • 1 minute read
Jil Sander revives its historic collaboration with Puma through the return of the iconic ‘King Avanti’ sneaker, a…
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Xmag Editorial
  • August 27, 2025

FashionRosé launches her first collection with PUMA: sporty style with a feminine soul

  • 1 minute read
Rosé unveils her debut collection with PUMA, a monochrome proposal that fuses athletic energy, femininity and quiet rebellion…
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Xmag Editorial
  • August 13, 2025

LifestyleRosé unveils the PUMA Speedcat Chrome Edition: metallic elegance with motorsport DNA

  • 1 minute read
Rosé releases the PUMA Speedcat Chrome Edition, a metallic redesign that fuses motorsport heritage with a bold, modern…
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Xmag Editorial
  • August 9, 2025

FashionSkepta and Puma unveil an exclusive monochrome capsule at the Big Smoke Festival

  • 1 minute read
Skepta and Puma present a minimalist black capsule, debuting at the Big Smoke Festival ahead of its global…
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