ROSÉ and PUMA Reinvent the Speedcat with a Romantic Ballet-Inspired Design
ROSÉ and PUMA reinvent the Speedcat Etoile with a ballet-inspired design that blends elegance, fashion and sporting spirit.…
PUMA and Aston Martin Aramco F1® Team Unveil Velvet ‘Homecoming’ Collection Ahead of the British Grand Prix
PUMA and Aston Martin Aramco Formula 1® Team introduce the limited-edition ‘Homecoming’ collection, blending luxury velvet finishes with…
Charles Leclerc drives the return of PUMA x NAHMIAS and redefines the link between motorsport and streetwear in 2026
The Formula 1 driver fronts the new PUMA x NAHMIAS collection, a proposal that blends racing aesthetics, relaxed…
Rosé leads the return of the PUMA H-Street: the 2000s sneaker aiming to dominate 2026
The BLACKPINK star Rosé fronts the new PUMA H-Street campaign, marking the relaunch of an iconic sneaker from…
PUMA and McLaren Racing unveil their 2026 collection, blending performance, heritage and urban style
The long-term global partnership bridges motorsport excellence with contemporary streetwear, redefining how Formula 1 lives beyond the track.…
Puma secures major new financing as speculation grows over a potential sale
Puma strengthens its liquidity with significant new financing as the market continues to speculate about its immediate and…
Puma announces global restructuring and job cuts following sharp drop in sales
Puma has announced a global restructuring plan with 900 layoffs after a 10.4% decline in sales. The company…
Lila Moss fronts the first-ever collaboration between PUMA and Madhappy
Lila Moss becomes the face of the debut partnership between PUMA and Madhappy, blending sport, serenity and community.…
PUMA and Swarovski join forces to unveil trainers adorned with over 5,000 crystals
PUMA and Swarovski have teamed up to launch a limited-edition pair of Speedcat trainers covered in more than…
Jil Sander and Puma reignite a legendary collaboration with the new ‘King Avanti’
Jil Sander revives its historic collaboration with Puma through the return of the iconic ‘King Avanti’ sneaker, a…
Rosé launches her first collection with PUMA: sporty style with a feminine soul
Rosé unveils her debut collection with PUMA, a monochrome proposal that fuses athletic energy, femininity and quiet rebellion…
Rosé unveils the PUMA Speedcat Chrome Edition: metallic elegance with motorsport DNA
Rosé releases the PUMA Speedcat Chrome Edition, a metallic redesign that fuses motorsport heritage with a bold, modern…