Rosé releases the PUMA Speedcat Chrome Edition, a metallic redesign that fuses motorsport heritage with a bold, modern aesthetic.
Taking her collaboration with PUMA to the next level, Rosé reimagines the iconic low-profile Speedcat with a high-shine metallic finish that elevates its design.
Shot in an industrial setting surrounded by stacks of tyres and twisted steel structures, the campaign plays on the contrast between polished surfaces and raw environments. The chrome silver captures light from every angle, making this model as much a visual statement as a high-performance piece.
Retaining the aerodynamic, low-cut silhouette that has defined the Speedcat since its motorsport debut, this edition introduces a futuristic finish that accentuates its clean lines. Its streamlined form delivers enhanced agility and close-to-the-ground contact, while the chrome finish takes centre stage in the design.
In the campaign imagery, Rosé moves with confidence through steel and rubber, reinforcing the blend of fashion and performance. This edition not only refreshes the model’s aesthetics but places it firmly in contemporary territory, where speed and style coexist.
The PUMA Speedcat Chrome Edition will be available from 14 August 2025 on PUMA’s website, flagship stores, and selected retailers. A launch that cements the evolution of the line under Rosé’s creative direction, merging sporting legacy with a fashion-forward vision.
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