Alexandra Golovanoff marks a decade with Philippine Leroy-Beaulieu and Sahteene Sednaoui, while entering the official Paris Fashion Week calendar for the first time.
Alexandra Golovanoff is celebrating her tenth anniversary by looking to the future without abandoning the codes that have defined her distinctive vision of Parisian style. The house unveils its Autumn Winter 2026 campaign starring Philippine Leroy-Beaulieu and Sahteene Sednaoui, coinciding with another defining moment: its first appearance on the official Paris Fashion Week calendar.
Photographed by Jody Rogac, with art direction and styling by Marie-Amélie Sauvé, the campaign represents a significant change. Until now, the women visually associated with the house had largely belonged to the founder’s own family circle: her mother, sister, daughter and Golovanoff herself. To celebrate this milestone, the designer has decided to expand that family.
The choice of Philippine Leroy-Beaulieu reflects a very specific idea of femininity. For the designer, the actress embodies a deeply Parisian elegance that combines sophistication with strength, intelligence, humour and freedom. Sahteene Sednaoui, meanwhile, brings the energy of another generation, with a more spontaneous and contemporary attitude.
Bringing them together also allows the house to reinforce one of its essential messages: style has no age. A beautifully cut jacket, perfectly constructed trousers or a cashmere jumper can belong to women from entirely different generations and take on a new identity depending on who wears them.
The story of the brand began in 2016 with a seemingly simple ambition. After spending 15 years observing the industry as a journalist, interviewing designers, attending fashion shows and going backstage, Alexandra Golovanoff decided to create the cashmere jumper she wanted to wear but could never find.
She was looking for a piece with the right shape, exceptional quality and, above all, a colour capable of flattering the person wearing it. From that idea came the concept of “le tricot qui rend beau”, the jumper that makes you look beautiful.
A decade later, that single garment has evolved into a complete wardrobe. Alexandra Golovanoff’s offering now includes knitwear, denim, tailoring, leather, coats and accessories, while maintaining a philosophy centred on creating sophisticated pieces that never feel overly considered.
For Autumn Winter 2026, the anniversary collection also revisits ten colours representing the house’s first decade, introduces its first cashmere coat and continues its handbag collaboration with Pierre Hardy.
Colour remains one of the brand’s fundamental pillars. Golovanoff believes that the right shade can transform the skin, eyes, mood and even a woman’s presence. Over the years, however, the house’s identity has evolved into something broader: a distinctly French combination of masculine and feminine elements, luxury and naturalness, sophistication and comfort.
This philosophy comes directly from the designer’s own life. Golovanoff is constantly moving around Paris, cycles even when it rains, rarely wears heels and favours clothes that can take her from a meeting to dinner or on a journey. For her, true luxury has to be lived in, rather than reserved for exceptional occasions.
Her arrival on the official Paris Fashion Week 2026 calendar therefore carries particularly personal significance. For 15 years, she experienced fashion week from the other side, sitting in the audience and interviewing its leading figures. Now, it is her own name that appears on the calendar.
