Lila Moss becomes the face of the debut partnership between PUMA and Madhappy, blending sport, serenity and community.
Sportswear finds new soul and purpose in the first collaboration between PUMA and Madhappy — a 19-piece capsule brought to life through Lila Moss’s effortless expression. Rooted in human connection and emotional authenticity, the collection balances athletic energy with a minimalist, functional aesthetic.
Grounded in neutral tones and premium fabrics, it champions comfort without sacrificing style. The iconic T7 Tracksuit is reimagined with Madhappy’s signature embroidery and an oversized cut that encourages free movement. Around it, terry sweatshirts, essential tees and subtle accessories complete a wardrobe designed for personal expression.
Footwear takes centre stage with the new Speedcat Plus, reinterpreted through Madhappy’s lens. Crafted from soft suede and premium leather, they retain their motorsport heritage while embracing a more refined, versatile feel.
The campaign, focused on individuality and quiet confidence, portrays Lila Moss in a contemplative light — reflecting the spirit of a generation seeking meaning in style. Her image amplifies the shared message of optimism, inclusion and wellbeing that unites both brands.
The collection is now available via Madhappy and will launch globally through PUMA on 30 October.
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