The long-term global partnership bridges motorsport excellence with contemporary streetwear, redefining how Formula 1 lives beyond the track.
PUMA and McLaren Racing have officially revealed their joint 2026 collection, marking the beginning of a multi-year global partnership that connects the world of elite motorsport with modern street culture. The offering spans the entire McLaren Racing ecosystem — including Formula 1, IndyCar and F1 Academy — giving fans a direct and authentic way to engage with the spirit of the paddock.
The launch arrives at a defining moment for the British team, following its status as 2025 Constructors’ and Drivers’ Champions. That sporting success translates into a collection that balances high performance, competitive heritage and fan culture, moving well beyond traditional team merchandise. Instead, the collaboration proposes a broader interpretation of how sport and lifestyle intersect.
The collection is structured around two distinct lines. The Replica Collection faithfully reproduces the technical garments worn by drivers, led by McLaren’s unmistakable Papaya colourway. These pieces carry the DNA of the circuit into everyday wear, maintaining the precision and visual codes of competition in every detail.
Alongside it, the Lifestyle Collection reimagines motorsport heritage through a more urban, versatile lens. Hoodies, T-shirts and everyday essentials incorporate subtle references to McLaren’s history, designed to integrate seamlessly into a contemporary wardrobe. The result is a line that speaks to new generations of fans, where speed and engineering coexist with comfort, identity and personal expression.
Beyond apparel, the partnership outlines a long-term strategy that includes immersive activations, exclusive fan experiences and limited-edition drops. The first major milestone will take place at the season-opening Australian Grand Prix, where the collaboration will extend beyond product into experience.
The launch campaign features Lando Norris and Oscar Piastri, reinforcing the direct connection between the collection and the track. Their presence underlines the authenticity of the project, positioning the drivers themselves as the link between elite competition and the global culture surrounding Formula 1.
With its 2026 collection, PUMA and McLaren Racing present more than a new team kit — they introduce a shared vision. One that understands motorsport as a cultural force, where extreme performance and everyday style speak the same language. A clear statement that Formula 1 is no longer confined to the circuit, but firmly embedded in the street.
