The BLACKPINK star Rosé fronts the new PUMA H-Street campaign, marking the relaunch of an iconic sneaker from the early 2000s.
Singer Rosé, a member of BLACKPINK, becomes the face of the new PUMA H-Street campaign, an emblematic silhouette from the brand’s archive that returns in 2026 with a contemporary reinterpretation. The artist stars in campaign images set in quiet suburban neighbourhoods, reinforcing the nostalgic yet urban aesthetic that defines this new chapter for the model.
Following its official relaunch last year, the PUMA H-Street is once again positioning itself as one of the most relevant sneakers of the moment. With Rosé as the model’s ambassador, the brand aims to connect the silhouette’s sporting legacy with a new generation of fashion and street culture enthusiasts.
The design of the H-Street has its roots in athletics, drawing inspiration from the spike shoes used in track competitions. The original model referenced the Harambee spike from the 1990s, designed for speed events such as the 200 metres or hurdle races. In this new 2026 version, the silhouette retains that athletic essence while being updated with a sleeker and lighter construction.
The sneaker features a technical mesh upper combined with metallic silver details, creating a visual contrast that enhances its futuristic character. At the toe, the iconic PUMA feline logo stands out, accompanying each step as a distinctive symbol of the brand.
For this new chapter, the PUMA H-Street 2026 launches in three colourways inspired by the world of running: neon green, neon pink and black. These versions reinterpret the sporty spirit of the original design through a contemporary lens, suited for both streetwear and everyday wear.
Choosing Rosé as the campaign’s central figure reinforces the connection between fashion, music and global culture. The artist, widely recognised for her influence in the world of style, has already been seen wearing the model, positioning it as one of the key sneakers of 2026.
The new PUMA H-Street will be available from 12 March on PUMA’s official website and in selected stores worldwide. With this release, the brand aims to revive one of its most iconic designs and place it once again at the centre of the streetwear conversation.
