Burberry unveils its campaign for the 2024 Lunar New Year

Burberry celebrates the Year of the Dragon with its new collection and Lunar New Year 2024 campaign, featuring Tang Wei and Chen Kun.

Burberry celebrates the Year of the Dragon with its Lunar New Year 2024 collection and campaign, featuring Tang Wei and Chen Kun. Captured on the bustling streets of Chengdu, China, the campaign highlights classic elements with a prosperous twist.

With iconic Burberry details such as the herringbone pattern, trench coats, and rose motifs, the collection is presented in a vibrant red tone, associated with good luck in China. In addition to the signature trench, the collection includes knitwear, accessories, and eyewear.

Courtesy of Burberry This release closely follows the unveiling of Burberry’s Spring 2024 campaign, featuring figures like artist Tems, models Jourdan Dunn and Iris Law, and boxer Ramla Ali.

Take a closer look at Burberry’s new collection and Lunar New Year 2024 campaign above, and visit the brand’s website to acquire the new pieces.