Natalia Vodianova takes the spotlight in Ferragamo’s latest Spring Summer 2024 campaign, seamlessly blending Italian elegance with Caribbean warmth.
Ferragamo has unveiled its Spring Summer 2024 campaign, featuring Natalia Vodianova as the protagonist and Vanina Sorrenti behind the lens. Maximilian Davis, the designer, draws inspiration from the feminine figure that has influenced his life. The collection merges Caribbean warmth with Italian elegance, evident in the vibrant settings and colour palette. The campaign highlights women’s comfort and empowerment, captured in their natural surroundings by Sorrenti.
Natural materials such as linen and cotton are meticulously crafted and paired with sculptural wooden accessories. Azure blue stands out in bags and shoes, reminiscent of the Caribbean spirit. The caged heel, an innovation inspired by Ferragamo’s archives, brings a touch of Italian modernity.
At the heart of the campaign is Vodianova, embodying Ferragamo’s values with her presence and agency. Davis underscores designs that empower, ensuring confidence and comfort for the wearer.
Luca Lemaire takes the lead in the men’s campaign, styled by Carlos Nazario and creatively directed by Ferdinando Verderi. The beauty team includes Virginie Pinto Moreira and Thom Walker.
