BOSS sponsors the “NAOMI: In Fashion” exhibition at the V&A South Kensington, highlighting Naomi Campbell’s influence on fashion.
Fashion enthusiasts are gearing up for a momentous event: the “NAOMI: In Fashion” exhibition, set to take place at the V&A South Kensington from June 22, 2024, to April 6, 2025, with BOSS as its main sponsor. This milestone marks the first time such a comprehensive exhibition has been held to explore the unparalleled 40-year career of supermodel and fashion icon Naomi Campbell. Tickets are already available to the public, promising a fascinating and enlightening experience.
The exhibition aims to immerse visitors in the vast universe of styles of the iconic model, showcasing the most outstanding moments of her career through archival material provided by various designers, as well as objects from the V&A’s iconic collections. One of the most exciting aspects is the inclusion of an ensemble from the Fall/Winter Runway 2023 collection, which Naomi wore during the #BeYourOwnBOSS campaign. This grey wool suit, selected by Sonnet Stanfill, Senior Curator of Fashion at the V&A, highlights the powerful synergy between the model and the brand, emphasizing her significant influence on the fashion world over the years.
The relationship between Naomi Campbell and BOSS has been a fruitful collaboration from its inception, marked by exceptional harmony. Since their first collaboration in the global Fall/Winter 2022 campaign, the brand has capitalized on this unique partnership. The inaugural Naomi x BOSS collection, designed in close collaboration with the supermodel, received acclaimed international launch earlier this year, further solidifying their bond in the fashion industry.
BOSS’s sponsorship of the “NAOMI: In Fashion” exhibition not only reflects the personal connection between the brand and Naomi but also exemplifies HUGO BOSS’s commitment to fostering meaningful dialogue in society through high-profile cultural events like this. Marco Falcioni, SVP Creative Direction at HUGO BOSS, expressed pride in the pivotal role the brand has played in Naomi’s career and its support for the V&A in this exhibition.
Sonnet Stanfill, Senior Curator of Fashion at the V&A, also praised BOSS’s generous support, highlighting the importance of this sponsorship in showcasing Naomi Campbell’s exceptional trajectory. The inclusion of the stunning BOSS suit in the exhibition symbolizes the creative relationship between Naomi and the brand, adding a distinctive touch to this celebration of fashion and cultural influence.
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