Rita Ora revolutionizes hair care with the launch of TYPEBEA

Rita Ora introduces TYPEBEA, her new hair care brand in partnership with Anna Lahey from Vida Glow.

British singer Rita Ora is truly in her titan era of style and beauty. Following the release of another clothing collection with retailer Primark, Ora has just announced her first hair care line called TYPEBEA. In partnership with Anna Lahey from Vida Glow, the brand is said to be the solution to the challenges Ora has faced throughout her hair journey, specifically to reverse years of damage from excessive heat and styling during her music career.

Regarding the brand’s purpose, Ora shares in a press statement: “I wanted to find and build a solution for a beauty concern that I know myself and my community really struggle with.”

Both Lahey and Ora believe there is a deep and personal connection between hair and self-confidence, and they hope that TYPEBEA will be a ray of hope for those struggling in their hair care journeys. The brand aims to “redefine your relationship with your hair, regardless of its type,” which means it is formulated for both straight, wavy, and curly hair.

Ora explains that she wants to help people fall in love with their hair again while providing a range of products that have been clinically tested to aid in hair growth. After three years of work, TYPEBEA will officially launch on April 18 on the brand’s website.