Rihanna revolutionizes school fashion with the new FENTY x PUMA Creeper Phatty ‘In Session’, a nostalgic and modern campaign.
Rihanna is ready to take you to school with her new FENTY x PUMA Creeper Phatty In Session. This latest version of Rihanna’s iconic Creepers is bigger, more fun, and more daring than ever, featuring an oversized design and stacked rubber sole. The new collection includes a triple black corduroy model and another in classic red and white, perfect to pair with your best back-to-school outfits.
Rihanna’s creative campaign, photographed by Philippa Price, takes inspiration from the first day of school. In addition to being the creative director, Rihanna also stars in the campaign as the “good girl” alongside a stellar cast. Chloe Cherry, star of Euphoria, plays “the emo girl”, and Anjelica Huston, a cinema icon, takes on the role of the principal. The campaign is rounded out with characters like “the drama kid”, “the popular girl”, “the nerd”, and “the class pet”, adding a mix of nostalgia and modernity.
“Our vision is for the entire school to wear the Creeper Phatty. The colors and materials are perfect for back-to-school. The black on black corduroy reminds me of my childhood, a shoe approved for the uniform but with the touch I always desired,” comments Rihanna.
The FENTY x PUMA Creeper Phatty In Session is available on PUMA.com, PUMA stores, and global retailers like Foot Locker, JD Sports, and Zalando. This release offers styles for all ages, perfect for any school look.
