The Dior ‘Youthquake’ heads to Harrods in London

Dior transforms Harrods with a collection inspired by the 1960s, celebrating fashion and women’s liberation.

Dior is making waves at Harrods with a collection that pays homage to 1960s fashion and celebrates women’s sartorial liberation under the creative direction of Maria Grazia Chiuri. The brand’s annual summer pop-up, taking place from July 31st to August 25th, will serve as the perfect showcase for the Fall 2024 collection. Inspired by Dior’s first ready-to-wear line, Miss Dior, designed by Marc Bohan in 1967, the collection will feature an impressive range of footwear, leather goods, sunglasses, textile accessories, and jewelry.

Dior’s collaboration with Harrods dates back to 1953, marking a lasting partnership that has seen countless events and presentations over the decades. This year, the store windows will be adorned with Miss Dior handbags in vibrant shades like pink, purple, and lime, while the walls will display sculptures highlighting the latest bags of the season, including the iconic Lady Dior style.

Maria Grazia Chiuri’s bold design and subversive narrative bring to life garments such as trench coats and skirts, featuring large slogan-style letters inspired by the student protests of 1968. This pop-up promises to be a must-see event in London, coinciding with the peak season for international tourists seeking the latest in Parisian fashion and style.