The daughter of Gwyneth Paltrow and Chris Martin leads the new Chloé à la Plage campaign, a summer fantasy blending fashion, surrealism and Mediterranean nostalgia.
Apple Martin continues cementing her entrance into the fashion industry. The daughter of Gwyneth Paltrow and Chris Martin has just fronted her first major campaign for Chloé, becoming the leading face of the latest edition of Chloé à la Plage, the French maison’s summer capsule collection.
Photographed by David Sims, the campaign builds a visual universe filled with dreamlike and surreal references. Set along an imaginary coastline where oversized shells rise from the sand like marine sculptures, the images evoke an aesthetic inspired by classical art and the most romantic side of Mediterranean imagery. The entire project revolves around that feeling of summer suspended in time, which creative director Chemena Kamali wanted to turn into the emotional core of the collection.
The visual proposal perfectly reflects Chloé’s relaxed and bohemian DNA. In the photographs, Apple Martin appears wearing flowing dresses, broderie anglaise blouses, printed swimwear and lightweight fabrics that reinforce the idea of natural, effortless and luminous femininity. The collection is completed with raffia bags, jelly sandals and accessories that connect directly with the return of artisanal luxury and resort aesthetics.
According to Chemena Kamali, this new edition of Chloé à la Plage works as “an ode to a surreal summer fantasy”, exploring the most poetic and emotional side of the season. For the designer, Apple Martin embodies precisely that mix of freshness, relaxed elegance and timeless beauty that defines the campaign.
The launch also arrives at a particularly significant moment for the young model. At 21 years old, Apple Martin has begun building an increasingly visible presence within the fashion world after officially debuting at Paris’ Bal des Débutantes in 2024. Since then, she has appeared in campaigns for brands including Self-Portrait and GapStudio, the latter alongside her mother.
