Jackson Yee, the renowned Chinese actor and singer, is the new global ambassador for Golden Goose, starring in the Lightstar campaign.
Jackson Yee, the acclaimed Chinese actor and singer, has been officially named the global ambassador for the renowned Italian brand Golden Goose. This collaboration marks a new phase in the brand’s expansion into the Asian market, with Yee leading the launch campaign for the new Lightstar sneakers.
The campaign images, captured by photographer Yu Cong, feature Yee wearing the white version of the Lightstar sneakers. The retro style of the sneakers, which combines athletic footwear elements with a thick sole and ultra-light EVA foam midsole, is complemented by metallic and shiny details that reflect light. Yee, with his iconic image, is depicted listening to music on a portable CD player, adding a nostalgic touch to the campaign.
Silvio Campara, CEO of Golden Goose, highlighted that Jackson Yee embodies the creative energy and passion the brand values, and his global influence in film and music aligns perfectly with the company’s identity. Yee, known for his roles in films like Better Days and A Little Red Flower, as well as his musical career, has previously collaborated with several luxury brands and continues to solidify his impact on fashion and the arts.
Yee’s collaboration with Golden Goose not only reinforces his status as an influential fashion figure but also highlights the brand’s evolution towards greater personalization and connection with its consumers. The Lightstar sneakers will be available in white, pink, and silver, with customization options provided by the brand’s artisans.
This agreement adds to Yee’s series of collaborations with renowned brands and strengthens his growing presence in the global fashion world.
