Willow Smith stars in Acne Studios’ Fall/Winter 2024 campaign, showcasing individuality, empowerment, and a vibrant cultural fusion.
The fashion house Acne Studios has launched its Fall/Winter 2024 campaign, featuring Willow Smith, blending fashion and cultural influence in a vibrant manner. Captured by photographer Jordan Hemingway, the campaign reflects the futuristic and mechanical nuances that defined Acne Studios’ runway show for this season. Willow’s images, known for her unique artistic vision, enhance the collection’s aesthetic, aligning with themes of individuality and empowerment.
In this collaboration, Willow and Acne Studios explore subcultural elements like leather and denim, key pillars of the FW24 collection. The structured, feminine silhouettes bring a fresh and bold energy to classic pieces. Highlighted are tailored leather and denim jackets, complemented by bold accessories like the Multipocket bag and the reinterpreted Bowlina.
Willow, who attended the Paris show and has incorporated the brand into her personal style, reinforces her connection with Acne Studios. Her participation in this campaign coincides with the release of her sixth album, Empathogen, demonstrating her influence in both fashion and music. According to Jonny Johansson, Creative Director, Willow embodies authenticity and non-conformity, core values of the brand.
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