RABANNE presents its Fall-Winter 2024 collection, a fusion of urban style, functionality, and elegance inspired by everyday life.
The fashion house RABANNE has launched its Fall-Winter 2024 campaign, A Life in the Day, capturing the essence of a modern woman in a vibrant city like London. Starring supermodel Liu Wen and photographed by Alasdair McLellan, the campaign showcases how a woman navigates urban life, from daily routines to evenings with her partner. Each moment reflects a unique style, inspired by the diverse global influences offered by the city.
Julien Dossena, Creative Director of RABANNE, shifts the focus from haute couture to a more practical wardrobe, with versatile and functional pieces that don’t lose sophistication. Inspired by 90s street fashion, Dossena offers designs that blend nostalgia with modernity. The collection includes key pieces such as oversized jackets and updated basics, designed to keep pace with the fast-moving city life.
Additionally, Dossena draws inspiration from Suzanne Vega’s music, highlighting the beauty in everyday moments. This is reflected in his design approach, which elevates the ordinary with a touch of elegance. RABANNE’s Fall-Winter 2024 collection is a fusion of functionality and style, made for real life in an urban environment.
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