GOA Organics has launched its new haircare line: ‘Manila’, in collaboration with Italian entrepreneur and influencer Chiara Ferragni.
GOA Organics is a beauty brand known for its sustainable, vegan products that care for your hair. Its founders, Mar and Alejandro, created this company with the intention of starting a joint project and developing haircare products that were 100% vegan and offered options for all hair types. Their motto? “Healthy hair is always in style.”
The new ‘Manila’ line is designed to clean and hydrate your hair with its lightweight, creamy formula. The shampoo and conditioner duo contains quinoa and oat extracts and provides unparalleled shine and softness to your hair.
This line features the collaboration of the first major content creator, Chiara Ferragni. The launch event was held at the WOW Concept store in Madrid, where the Italian celebrity met with the GOA Organics team and various media to present ‘Manila’. The entrepreneur expressed her happiness at being in Spain, a country among her favorites, which she loves for its joy and has been part of some of the most important moments of her life. She is thrilled to work with this brand and so many wonderful people, especially after having gone through a somewhat difficult period following her divorce from rapper Fedez. At the same time, she added that it is a great honor for her that a Spanish brand counts on her as an ambassador.
Ferragni shared her experience about collaborating with GOA Organics. She states that, despite being in love with the products due to their fresh and high-quality concept, it was the energy and confidence of the team that made her decide to join the project. Although she has tried many products, the influencer feels that what sets GOA apart is precisely its quality. Evidence of this is the time they spend testing and researching when developing a new product. She noticed a significant change in her hair after starting to use the products and mentions that it had never been so healthy and beautiful, and it had grown a lot. For her, this made a big difference. It’s not only important that the products have quality ingredients but also that they deliver the desired results. Although she has many favorite products, Chiara Ferragni says her top picks are “Pomelo Glow” and “Cotton Lust,” which have become essentials for her.
When proposed this collaboration, Chiara didn’t think twice, as she loved the brand. What especially caught her attention was its cheerful packaging. She says she identified with it and the energy it conveys, always with elegance. But undoubtedly, meeting its founders, building a closer relationship with them, and seeing the affection they put into their project made the collaboration inevitable.
After a challenging year during which she was somewhat out of the spotlight, Chiara Ferragni is in a new stage of her life. She says she is at a point where she aspires to happiness, serenity, and peace. This time is helping her discover herself, and she seeks to be as authentic and true to herself as possible. That’s why, when collaborating with brands, it is vital for her that they represent her and have values aligned with her own. “Who I am now is a very important question for me, and I want to work with brands that I would consume and with which I can have a real relationship with the team.”
Regarding her future projects, the Italian entrepreneur has no defined challenges. She is in a moment where she wants to show more of who she is and meet more people in real life. She doesn’t want to focus too much on the future. “You have to focus on the present, on what you want to be now. It’s the only thing we have. I want to be a good person, a joyful person. I want to be a good mother and teach my children everything I know. I want to work hard and find new challenges. Now I have an energy that, for the first time in my adult life, makes me feel truly free.”
After so many years being a fashion icon, the influencer says she wouldn’t know how to define her current style in one word. She says she would love to be one of those people who dress super stylishly without trying, but adds with a laugh that’s not the case. If she had to define it, she would say she likes elegant clothes, playing with them, and enjoying discovering herself. She concludes that dressing up has always been part of her personality since adolescence and that she has always enjoyed it a lot.
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