LVMH acquires a stake in Moncler, enhancing its presence in Italian luxury and supporting its chairman, Remo Ruffini, in his growth vision.
The French group LVMH, owner of brands such as Louis Vuitton and Christian Dior, has acquired a minority stake in Moncler, the Italian group owning the Moncler and Stone Island brands. Through an agreement with Remo Ruffini, chairman and CEO of Moncler, LVMH takes a 10% stake in the investment vehicle Double R, which holds 15.8% of Moncler’s capital. This stake is expected to grow to 22% over an 18-month period as LVMH finances the purchase of new shares.
With this operation, LVMH will gain representation on the Board of Directors of Moncler and Double R, although the management and direction of the company will remain under Ruffini, who sees this agreement as an opportunity to strengthen his leadership and continue the growth of the group. Ruffini highlighted the admiration he has for Bernard Arnault, chairman of LVMH, and his support for the long-term ambitions of his group’s brands.
For his part, Arnault praised Ruffini’s leadership and Moncler’s successful track record, reaffirming his commitment to the independence of the Italian firm within the luxury ecosystem.
This is not the first time LVMH has invested in an Italian company to provide strategic support. In February 2024, Arnault had already sealed a similar agreement with the Della Valle brothers, the main shareholders of the Tod’s Group, through his investment firm L Catterton. With these moves, LVMH not only strengthens the position of its allies but also ensures a strategic presence in Italian luxury, looking toward potential future acquisitions.
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