Heidi Klum launches Modelverse on Roblox, an inclusive and creative game where users can customise unique and diverse avatars
Heidi Klum has taken a step into the virtual world with the launch of Modelverse, her new game on the popular platform Roblox. Inspired by the lack of diversity in the avatars of the games her 14-year-old daughter played, the supermodel decided to create an inclusive space for users to express their creativity without limitations. “I didn’t like that all the avatars had the same body type” Klum remarked, noting that this sends a poor message to young people.
Modelverse features catwalks, competitions, and environments inspired by real-life events and locations, such as New York, Hollywood, and Klum’s famous Halloween party. Unlike other games, it offers options for players to uniquely customise their avatars, allowing them to be whatever they want, even a triangle or a sausage.
In addition, players can use their outfits across other Roblox experiences, providing greater flexibility to showcase their style throughout the platform. Although Modelverse is not currently designed to sell products, Klum focuses on creativity and fostering a positive environment for all ages, without any commercial objectives in mind.
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