Katie Jane Hughes launches the Soft Smudge Lip and Cheek sticks, perfect for lips and cheeks with a hydrating matte finish.
Celebrity makeup artist Katie Jane Hughes, known for creating Dua Lipa’s iconic beauty looks, has just released a revolutionary new product: the Soft Smudge Lip and Cheek sticks from her brand, KJH.brand. These multi-use sticks for lips and cheeks have made a splash since their launch in September 2023, quickly becoming a favorite in the makeup industry.


What sets these sticks apart is their innovative formula. Unlike many products on the market, the Soft Smudge Lip and Cheek sticks are water-free, ensuring high pigmentation without compromising skin hydration. Enriched with vitamin E and Salicornia extract, these sticks not only add color but also protect and nourish the skin, offering a velvety matte finish that doesn’t dry out.
Available in five shades—Soft Tomato, Soft Berry, Soft Coral, Soft Raisin, and Soft Pink—these products offer a wide variety for any skin tone. They’re also ideal for those looking to join the “blonzer” trend, with Soft Raisin standing out as the perfect option for achieving a natural sun-kissed look.



Priced at $24 USD, the Soft Smudge Lip and Cheek sticks are now available on the official KJH.brand website, ready to transform any makeup routine.