Renowned French designer Simon Porte Jacquemus has opened its first boutique in the United States, located in New York’s Soho district.
In October 2024, the store opened its doors at 143 Spring Street, consolidating the brand’s global trajectory. After receiving the Neiman Marcus Innovation Award and participating in prestigious events, Jacquemus continues to stand out for its talent worldwide.
To commemorate this opening, the brand launched a special capsule collection entitled Love in NYC, a tribute to love, a recurring theme in the designer’s work. This exclusive collection has managed to captivate his followers, but that was not all. Until October 20, a foodtruck located near the store offered free breakfasts to passersby, with croissants and orange juice in uniquely designed containers. Some of these contained a golden ticket, with which the lucky ones could take home the iconic “Le Rond Carré” bag.
The new boutique reflects the aesthetic and architectural vision of Simon Porte Jacquemus. Distributed over two levels, the space combines an elegant design inspired by Provence and Parisian lines, creating a warm and minimalist atmosphere. The store was designed in collaboration with OMA, a prestigious architectural firm, and features whitewashed walls, Burgundy stone floors and a wrought iron staircase crafted by an Italian artisan, achieving a harmonious balance between natural materials and organic forms.
Beyond being a store, the interior has been conceived as an art gallery, displaying works by renowned artists such as etchings by PierreBonnard, photographs by PeterSchlesinger and bronze sculptures by Maillol. It also includes a lithograph by JoanMiró.The furniture mixes pieces designed by OMA with treasures from auction houses such as Christie’s, including two 1950s chairs created by Frank Lloyd Wright, which add a touch of vintage elegance.
Although the boutique reflects a certain American influence, Simon Porte Jacquemus remains true to its French roots. Elements such as ears of wheat and wrought iron, evocative of Provence, decorate the space, recalling the designer’s deep connection to his origins.
