Pamela Anderson, along with Chloe and Halle Bailey, take centre stage in Pandora’s ‘Be Love’ holiday campaign, celebrating love, light, and magic.
Pandora has unveiled its 2024 holiday campaign, marking a new chapter in its ‘Be Love’ initiative. The campaign features brand ambassadors Pamela Anderson, Chloe and Halle Bailey, as well as models Agyness Deyn and Jocelyn Corona. Drawing inspiration from celestial designs and iconic symbols of the festive season, the collection seeks to evoke the magic of Christmas.
According to Erin Matson, Pandora North America’s Vice President of Marketing, the ambassadors were chosen for their ability to embody the emotions the campaign aims to convey this season. “They are public figures who champion the idea of love in all its forms and value quality, beauty, and sustainability in jewellery,” Matson explained. Pamela Anderson stands out for representing self-love and emphasising the importance of giving to others as a gesture that also enriches the giver. Meanwhile, Chloe and Halle Bailey capture the essence of the campaign by celebrating the bonds with our loved ones.
The collection features pieces crafted from sterling silver, 14-carat gold, hand-blown Murano glass, and lab-created diamonds. The designs aim to reflect light and love, incorporating elements such as the ‘Be Love Heart’ and festive bows, capturing the bright and joyful spirit of the season. The campaign and collection launch worldwide today.
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