Kendall Jenner and Adanola: a collaboration that redefines activewear

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Kendall Jenner teams up with British activewear brand Adanola for a campaign that celebrates retro sports fashion with comfort, style, and functionality.

Supermodel Kendall Jenner has partnered with the British activewear brand Adanola as the face of its new campaign. Known for her effortless, chic style, Jenner showcases the brand’s latest collection, featuring standout pieces such as half-zip sweatshirts, leggings, and versatile accessories.

Photographed in a minimalist Los Angeles studio by Sean Thomas and Carlos Nazario, the campaign pays tribute to 80s and 90s sports fashion. Jenner sports retro details like headbands, caps, and biker shorts, evoking the iconic style of Princess Diana and blending it with a contemporary touch.

The collection includes fresh colours in classic silhouettes, such as a blue zip-up sweatshirt, deep red shorts, and a brown jumpsuit, perfect for both sports activities and everyday wear. Adanola reinforces its commitment to balancing form and functionality, offering pieces that stand out for their comfort and quality.

“Kendall represents the modern Adanola woman: stylish, adaptable, and always on the move”, said Hyrum Cook, founder of the brand.

The collection is already available on the Adanola website, offering a fresh and stylish take on activewear.

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