Led By Donkeys projected pro-immigration messages during Tommy Robinson’s Unite the Kingdom march in London.
- The activist collective brought a giant screen to the 16 May protest featuring images of Dua Lipa, Idris Elba and Jude Bellingham.
The activist group Led By Donkeys managed to infiltrate the Unite the Kingdom march organised by Tommy Robinson in London on 16 May with a giant screen displaying pro-immigration messages directly among the protesters.
The intervention, later shared across social media and reported by METRO, showed a truck carrying a massive digital screen displaying the phrase “Immigration makes Britain brilliant” as it moved through crowds attending the demonstration.
Videos released by the collective captured boos from sections of the crowd, while one man could be seen attempting to approach the vehicle in order to stop the broadcast. Police officers appeared shortly afterwards as tensions escalated around the truck.
The screen also displayed a sequence of well-known British figures with migrant backgrounds, including Dua Lipa, Idris Elba and Jude Bellingham, alongside the message: “If you go back far enough, we’re all immigrants.”
The action was designed as a direct confrontation against anti-immigration and anti-Muslim rhetoric associated with the march, using a highly visual format intended to provoke an immediate reaction from within the protest itself.
Known for their high-impact political interventions across the UK, Led By Donkeys once again embraced guerrilla-style visual activism to challenge public narratives directly in the streets. In this case, the message was explicit: to defend the role immigration has played in shaping modern British identity and to highlight how essential migrant heritage remains within the country’s culture, sport and entertainment industries.
The footage rapidly went viral online, generating divided reactions across social media. While many praised the intervention as a bold political statement, others criticised the collective for deliberately provoking tensions during the demonstration.
Regardless of the response, images of the truck driving through the march surrounded by pro-immigration messages quickly became one of the most widely discussed moments in Britain over the weekend.
