A$AP Rocky stars in intimate portraits of fatherhood in Bottega Veneta’s new campaign

A$AP Rocky showcases his tender side as a father in Bottega Veneta’s emotive photographic series by Carrie Mae Weems.

In a powerful and intimate celebration of fatherhood, Bottega Veneta presents “Portraits of Fatherhood,” a striking photographic series by renowned artist Carrie Mae Weems, featuring A$AP Rocky as the brand’s latest ambassador.

In a stark departure from his public “playboy” image, the series captures A$AP Rocky in a rare and tender light, embracing his role as a dedicated father to his children, RZA and Riot Rose. “This is the evolution of Mr. Mayers,” he shares, reflecting on his journey into fatherhood and family life.

The black-and-white images, taken in a homey setting, offer an unfiltered glimpse into Rocky’s life as a father. The photographs depict him holding, embracing, and playing with his children, capturing his vulnerability and love for his family.

For Weems, whose work challenges stereotypes about African American families, the project holds deep significance. “Rocky’s concerns as an African American man with children deeply moved me,” she says, emphasizing the opportunity to provide an honest portrayal of the black family.

The series includes secondary photographs of the family, such as a homemade newspaper and framed pictures, creating a complex narrative. For Rocky, the collaboration showcases his life as a dedicated family man, while for Bottega Veneta’s Creative Director Matthieu Blazy, it highlights Rocky’s authenticity as a father and pays tribute to Weems’ impactful work.