A$AP Rocky presents his collection for Moncler Genius with references to his album Don’t Be Dumb and a seventies-inspired aesthetic.
The highly anticipated collaboration between A$AP Rocky and Moncler Genius is finally here, delivering exactly what urban luxury fans have been waiting for. Blending retro ski references from the 1970s with the rapper’s street style and Moncler’s technical sophistication, this capsule reimagines winter fashion with a bold, futuristic edge.
Following his appointment as Ray-Ban’s first Creative Director, the multifaceted artist continues to expand his aesthetic vision with a collection that reflects his unmistakable signature. First unveiled during Moncler’s 2024 City of Genius event, the line was conceived under the concept “where retro ski meets the sound of the future.”
The pieces — marked by lava red, electric indigo, bright emerald, and black-and-white colour blocking — pay tribute to vintage sports silhouettes, but with an experimental twist. Standouts include a trompe l’oeil-effect puffer T-shirt and the cropped Bahianinha jacket, featuring geometric-inspired three-dimensional quilting.
As a direct nod to his upcoming record, the title Don’t Be Dumb appears in oversized lettering across several garments, alongside Moncler and AWGE logos, the creative collective led by Rocky himself. Other details such as double waistbands — evoking visible underwear, a hallmark of his style — and padded long-sleeve polo shirts complete this reinvention of the winter urban uniform.
Shot by Charlotte Rutherford, the visual campaign highlights the glossy texture of technical fabrics, amplifying chromatic saturation in compositions that channel both Alpine landscapes and the rebellious spirit of the streets.
The A$AP Rocky x Moncler Genius collection is now available at selected Moncler boutiques and at moncler.com.
