Addison Rae leads Marc Jacobs x Vaquera collaboration: a Y2K homage with a modern twist

Marc Jacobs and Vaquera reinvent the iconic Stam bag in a campaign starring Addison Rae, who brings freshness and attitude to a design that mixes Y2K nostalgia with bold details.

Marc Jacobs continues to celebrate its 40th anniversary with unique collaborations, this time with Vaquera and Gen Z star Addison Rae in the lead role. The campaign, photographed by Brianna Capozzi and styled by Emma Wyman, features a reinterpretation of the iconic Stam bag from the early 2000s. Vaquera has put a bold twist on the classic design, replacing the quilted leather with a furry faux fur texture, adorned with charms such as silver keys, a Vaquera-branded padlock and a Marc Jacobs logo buck, held in place with a giant safety pin.

This collection, which combines trash-chic with a nostalgic, modern style, reflects the playful, experimental aesthetic that has defined Marc Jacobs collaborations this year. Rising icon Addison Rae brings a fresh, youthful air to the campaign, evoking a mix of Barbie and the uninhibited elegance of the Y2K era. This collaboration follows other notable anniversary partnerships, such as those with Stephen Sprouse and Denim Tears, reaffirming Marc Jacobs as a brand at the forefront of contemporary fashion.