adidas Originals is relaunching the iconic Superstar with a global campaign starring Missy Elliott and Jennie from BLACKPINK.
adidas Originals has unveiled its new global campaign celebrating the return of the iconic Superstar trainers, featuring influential figures such as Missy Elliott and Jennie from BLACKPINK. This initiative is part of The Original, the brand’s creative platform that pays tribute to those shaping contemporary culture.
The Superstars, which were born on basketball courts and became a streetwear emblem, reappear as a symbol of authenticity and legacy. The campaign showcases a new generation of cultural leaders through a black-and-white visual production that highlights the essence of the classic design.
Directed by Thibaut Grevet and narrated in its first part by Samuel L. Jackson, the campaign conveys the message that a single voice can create lasting change. The second part presents seven talents from various disciplines: music, sport, fashion, and skateboarding. Among them are Missy Elliott, a hip hop pioneer and key figure in music production, and Jennie, a global artist who has extended her influence beyond music into international fashion.
The cast is completed by Anthony Edwards, rising NBA star; Mark Gonzales, skateboarding legend; GloRilla, an up-and-coming rapper; Teezo Touchdown, a singer with an innovative style; and Gabbriette, a model and actress known for her unique style. Each of these individuals has redefined what it means to be original within their own context, sharing a common narrative: leading without following formulas.
With the return of the iconic black-and-white colourway and the relaunch of the classic Firebird Tracksuit, adidas Originals embraces a minimalist aesthetic that prioritises authenticity. Additionally, the Superstars have been updated with comfort details inspired by late-90s versions, making them ideal for both urban style and high performance.
Annie Barrett, Vice President of Marketing at adidas Originals, emphasised that this campaign aims to inspire those who dare to make a difference. In her words, the Superstars represent more than just footwear: they are a statement of identity. From their appearance on the streets to their presence on the world’s biggest stages, they have always been chosen by those who challenge the status quo.
The core message is clear: it all starts with one. One person, one idea, one step. Before there is a movement, someone has to make the first move. With this campaign, adidas Originals not only celebrates its legacy but looks to the future with an invitation to those building what’s next.
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