The model fronts the new SKIMS Ultimate T-Shirt Bra campaign, a collection designed to redefine comfort, fit and everyday sensuality.
SKIMS continues to prove why it dominates the global conversation around lingerie and shapewear. The brand founded by Kim Kardashian has unveiled its latest campaign dedicated to the Ultimate T-Shirt Bra, a collection built around minimalism, functionality and a new idea of effortless sensuality, fronted by one of fashion’s most influential models of the moment: Amelia Gray.
Established as a true fashion it-girl through her runway appearances, luxury campaigns and aesthetic balancing rebellion with sophistication, Amelia Gray moves away here from fashion’s usual theatricality in favour of something far more refined. The campaign strips everything back, removing visual excess and placing the focus firmly on the garment, the body and comfort.
The new Ultimate T-Shirt Bra arrives as an evolution of SKIMS’ everyday essentials, reinforcing fashion’s growing obsession with invisible, versatile pieces designed to move naturally with the body. One of the bra’s defining elements is its innovative 360 Stretch technology, developed to smooth, support and flexibly adapt to different body shapes without compromising softness or ease.
Photographed within a pared-back studio setting, the campaign embraces a clean aesthetic dominated by earthy neutrals, a signature already synonymous with the brand. Shades such as Sand, Sienna and Onyx transform functional lingerie into a visual extension of the quiet luxury aesthetic currently shaping contemporary fashion.
Rather than prioritising structure alone, the collection focuses on a second-skin sensation, delivering pieces designed to feel effortless, versatile and seamlessly integrated into everyday dressing.
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