Amelia Gray unveils her debut denim collection with FRAME — a capsule merging Parisian elegance and Californian cool through relaxed yet refined silhouettes.
Model Amelia Gray takes her partnership with FRAME to the next level, designing her very first denim collection for the brand. Blending Parisian sophistication with Los Angeles cool, the collaboration perfectly captures Gray’s personal style and her evolving relationship with a label that has long been part of her own wardrobe.
“This collection is deeply personal to me. I’ve been a customer and fan of FRAME for years, so designing with them felt like the right moment to express what I’ve always looked for in the perfect capsule. I paid attention to every detail — the colour, the washes, the cut, the fabric. I wanted pieces that elevate a look without overthinking it, clothes you can wear anytime and still feel like yourself,” the model explained in a statement.
The collection strikes a balance between oversized silhouettes and fitted denim, offering classic designs with a contemporary edge. Low-rise jeans and slouchy bombers are paired with soft cotton T-shirts, minimalist tank tops and preppy mini skirts — all designed to echo Gray’s effortless, polished aesthetic that fuses Californian ease with New York sophistication.
“I’ve lived in Los Angeles and New York, and I think my style has always existed between those two worlds — laid-back but sharp, effortless yet intentional. This collection reflects that duality,” Gray added, recalling how FRAME has been part of her life since her teenage years.
To mark the launch, the brand and the model teamed up with stylist Mel Ottenberg and photographer Chris Colls for a campaign shot in New York City. The collection, now available on FRAME’s official website, reimagines denim through a modern and personal lens.
