The new 2025 Gift Campaign by Balenciaga celebrates craftsmanship, personalisation, and the maison’s iconic codes in an exquisite proposal.
The French house Balenciaga launches its new 2025 Gift Campaign, a concept centred on the art of gifting through imagery that highlights materiality, craftsmanship, and the brand’s signature aesthetic. Photographer Marie Valognes captures a series of luxury pieces held by hands adorned with festive-inspired nail art — a visual resource that directs the gaze towards the textures defining the collection and reinforces the maison’s most recognisable visual codes.
The image selection spotlights emblematic elements such as the Rodeo Bag, whose calfskin surfaces or strass finishes interact with miniature festive firs and tiny handbags painted across the nails. The presence of the Avenue Pump in patent leather is echoed by 3D metallic ribbons replicating its polished shine. The iconic Le City Bag appears alongside woven motifs, candy cane–style stripes, and subtle touches of tinsel, alluding to its sand lamb or waxed suede finishes. Even the hardware of the Venom City Boot finds its parallel in a monogrammed nail featuring the house’s signature B, connecting accessories and holiday imagery through a shared aesthetic language.
The campaign also introduces the new Balenciaga Charms, a universe of miniatures designed to personalise bags and accessories. The proposal includes a reduced Alaska Boot, a souvenir Eiffel Tower, a tassel-style keyring inspired by hotel keys, a crystal-covered bow, and the signature Balenciaga Beads. These adornments can be placed on handles and zip pulls, adding an extra layer of identity to each gift.
The project is completed with additional accessories that elevate the gifting experience: opera leather gloves, silver hair clips, designer combs, a leather passport holder, an engraved cup with a metallic straw, and fragrances from the Balenciaga Fragrance Collection. Each item appears as part of a carefully curated universe inviting new ways of celebrating the season.
With this proposal, Balenciaga strengthens a dedicated gift category for the year’s end, available in selected stores worldwide and on its online platform. The campaign places each piece within precise curatorship, turning them into ideal objects for those seeking a sophisticated present marked by the maison’s unmistakable signature.
