Amelia Gray shines in total denim for Frame’s new campaign

Amelia Gray joins FRAME for a denim campaign. Discover the new summer styles in this exciting collaboration.

The fashion It girl of the moment is on a roll. Fashion It girl of the moment, Amelia Gray, is the new face of FRAME, following in the footsteps of supermodel Gisele. Announced as the brand’s new ambassador, Gray is captured in an entirely new campaign, photographed by FRAME co-founder Erik Torstensson. Chosen for her “old-school work ethic and drive,” the model continues her growing relationship with the brand as she’s captured at the Chateau Marmont in West Hollywood, a regular haunt for FRAME events and photoshoots. Highlighting the brand’s new denim styles, the campaign showcases Gray wrapped in FRAME’s Jean Slouchy Straight, followed by the Easy Shorts and the Denim Power Jacket.

On another note, the new summer 2024 collection features sun-bleached hues in the Heart Jacket and the Long Barrel Jean in “Washed Dusty Pink” and the Le Baggy Palazzo in “Au Natural Clean.”

Check out Gray in action above and head to the FRAME website to shop the new SS24 collection. While you’re here, take a look at DUKE + DEXTER’s new “La Belle Vie” collection.