Ami Paris opens its new flagship store in the heart of the Marais

Ami Paris has opened its largest store in the Marais, a space that blends fashion, art, and design in an authentic and welcoming environment.

Ami Paris has opened its biggest store to date at 96 Rue de Turenne, in the vibrant Marais district. More than just a boutique, founder and creative director Alexandre Mattiussi envisions it as a local neighbourhood store, integrated into the city’s everyday life.

The 600-square-metre space, designed in collaboration with Studio KO, combines warm materials such as sandstone, wood, and leather, with a layout that blends men’s and women’s clothing without gender distinction. A large window allows natural light to flood in, while a monumental mirrored staircase leads to the first floor, where private fitting rooms are located.

Ami also introduces new categories, such as homeware, and displays renowned art and design pieces. While the brand has introduced cafés in Asia, in Paris, it prefers to focus on fashion and the customer experience.

With this opening, Ami strengthens its presence in the French capital and reaffirms its global growth, with 76 stores worldwide. “We want this space to be a reflection of our ambition and the energy of Paris,” concludes Mattiussi.