AMIRI FW 24: Ashton Sanders, Seth Lee, and Sunwoo shine in a campaign that pays tribute to Hollywood

AMIRI FW 24 celebrates classic cinema with Ashton Sanders, Seth Lee, and Sunwoo in a visually evocative campaign.

For its Fall-Winter 2024 campaign, AMIRI presents a tribute to the golden age of Hollywood with a contemporary twist, starring young talents Ashton Sanders, Seth Lee, and Sunwoo. Under the creative direction of Mike Amiri and through the lens of photographer Glen Luchford, the campaign pays homage to the glamour of Los Angeles’ cinematic past.

Ashton Sanders, known for his work in critically acclaimed films, brings a unique intensity to the campaign. Seth Lee, with his distinctive performances, adds a fresh and original touch. Meanwhile, Sunwoo, a member of the popular K-pop group The Boyz and an AMIRI brand ambassador, represents modernity and global style.

The chosen setting, the historic Palace Theatre in Los Angeles, adds a nostalgic atmosphere that evokes 90s cinema. The images, with a timeless air thanks to Luchford’s photography, connect the sophistication of the past with current trends.

The FW 24 collection not only stands out for its tailored suits reminiscent of Hollywood’s golden era but also for its avant-garde pieces that push contemporary boundaries. Each design reflects the personality of Sanders, Lee, and Sunwoo, turning them into protagonists of a visual narrative that bridges past and present.

AMIRI’s Fall-Winter 2024 campaign is a tribute to the new generation of artists who are shaping the entertainment and fashion industries. Discover the complete campaign featuring Sunwoo, Ashton Sanders, and Seth Lee in the gallery below.