Ariana Grande lights up Swarovski’s holiday campaign

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Ariana Grande lights up Swarovski’s holiday campaign, ‘Party of Dreams, a dazzling spectacle that celebrates festive magic and glamour.

Swarovski kicks off the holiday season with a stunning campaign starring Ariana Grande, who joined the brand as a global ambassador in July. The campaign, titled ‘Party of Dreams’, transforms festive celebrations into a brilliant spectacle where jewelry meets fantasy. Under the creative direction of Giovanna Engelbert and captured by renowned photographers Mert and Marcus, the campaign invites fans to immerse themselves in the splendor of the season.

Set in a nightclub that reflects Swarovski’s iconic sparkle, the campaign creates a surreal atmosphere. Grande dazzles as she enters, wearing key pieces from the ‘Millenia’ and ‘Matrix’ Crash collections, embodying luxury in every movement. Surrounded by elegant guests adorned in Swarovski jewelry, the ambiance becomes an opulent celebration, with each glimmer of light highlighting the festive essence.

Ariana brings freshness and fun to the campaign, highlighting Swarovski’s message of joy. “The energy on set was contagious; we danced all night, and it felt like no one wanted the party to end,” the singer shared. With bold colors and architectural jewelry, ‘Party of Dreams’ is an open invitation to embrace the magic of the holidays. The collaboration between Grande and Swarovski celebrates the festive spirit, wrapping the season in an unparalleled glow.

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