Ashley Graham leads Victoria’s Secret’s new Mother’s Day campaign

Ashley Graham celebrates Mother’s Day with Victoria’s Secret in a collection that blends style, comfort, and female empowerment.

Victoria’s Secret marks Mother’s Day with a special collection fronted by model, mother, and inspiration Ashley Graham. In a collaboration that merges elegance with ease, Graham brings her authenticity and grace to this new offering, designed to pamper all mums.

The collection, now available, features pieces suited to every moment of the day – from soft, flattering lingerie to activewear sets and pyjamas perfect for unwinding. As the brand states, “this thoughtfully curated selection focuses on what mums truly want, offering versatility and comfort, empowering them to feel confident and sensual no matter where their day takes them.”

One of the standout looks includes the Boyfriend Shirt Dress paired with the Lightly Lined Smooth Demi Bra and the Logo Cotton Hiphugger Panty – perfect for a relaxed yet sophisticated style, just as Ashley models it in the campaign.

For a special evening, the collection steps up with the Tease Lace Demi Bodysuit – ideal with a silk skirt and heels.

Discover the full collection with Ashley and her family on the Victoria’s Secret website, and find the perfect gift to celebrate Mum.