The Super Bowl turned into a global runway as Bad Bunny wore Zara and Lady Gaga shone on stage in Chopard
The Super Bowl halftime show confirmed what the industry has understood for years: this is no longer just about music, but about fashion unfolding in real time. At Levi’s Stadium, the world’s most-watched sporting stage became a true global runway thanks to Bad Bunny and Lady Gaga, two artists who understand the symbolic power of clothing as deeply as that of sound.
The Puerto Rican star opened the performance with ‘Tití Me Preguntó’, wearing an unexpectedly restrained look. Instead of a haute couture label, he chose the Spanish brand Zara. Designed alongside his stylists Storm Pablo and Marvin Douglas Linares, the outfit was built around a cream-toned total look: collared shirt, tie, chinos and trainers. Anchoring the minimalist base was the key piece — a football-inspired T-shirt featuring the surname “Ocasio” and the number 64.
The detail was anything but random. Fans quickly interpreted the number as a reference to 1964, the birth year of his mother, Lysaurie Ocasio, turning the look into an intimate gesture within the most massive event on the planet. Later, he layered the outfit with a double-breasted blazer in the same shade, matching gloves, and a yellow-gold Audemars Piguet Royal Oak with a malachite dial, elevating the look from everyday simplicity to quiet luxury.
Choosing Zara also worked as a cultural statement. Despite recently wearing men’s haute couture at the Grammys, the artist opted for an accessible brand rooted in the Spanish-speaking world, reinforcing the core message of the show: bringing Puerto Rico — and the Spanish language — to the global stage.
The contrast arrived with the surprise appearance of Lady Gaga, who returned to the Super Bowl with a radically different aesthetic. She wore a baby-blue flamenco dress by LUAR, featuring a gathered V-neckline, dropped waist and tiered pleated ruffles that created an asymmetrical, high-impact silhouette. Red heels and a bouquet of flor de maga — Puerto Rico’s national flower — completed the look, offering a direct nod to the show’s cultural identity.
The styling was elevated with high jewellery: Gaga wore earrings from Chopard’s Haute Joaillerie collection in 18-carat white gold set with 11.18 carats of diamonds, adding brilliance and sophistication to the performance. Her hair, styled in long, polished waves, moved in sync as she descended the stadium steps alongside the brass section.
The night made one thing clear: fashion can tell a story as powerfully as a song. Bad Bunny embraced everyday symbolism and cultural identity through restraint; Lady Gaga leaned into theatrical drama and spectacle. Two opposing approaches that, together, transformed the Super Bowl halftime show into something closer to an editorial performance than a concert.
For hours, social media didn’t just replay the music — it dissected every garment, accessory and reference. Because this time, the memory of the show wasn’t only musical. It was stylistic. And quite possibly one of the most talked-about fashion moments in recent Super Bowl history.
