Barbie launches a type 1 diabetes doll inspired by Lila Moss and champions inclusion

Barbie introduces a doll with type 1 diabetes inspired by Lila Moss, promoting inclusion and medical visibility through toys.

Barbie, the iconic doll brand by Mattel, has taken a significant step in its mission to represent diversity with the release of a new doll with type 1 diabetes, inspired by model and activist Lila Moss. This initiative comes ahead of the global launch of the first line of Barbies featuring this medical condition, scheduled for 23 August 2025.

The unique doll created in honour of Lila Moss features authentic details of living with type 1 diabetes. It includes a continuous glucose monitor on the arm, an insulin pump attached to the leg, and a blood sugar testing device stored in her handbag. The doll’s design also reflects the model’s personal style, with a modern and elegant outfit.

Lila Moss, who has been open about her experience with type 1 diabetes, expressed her excitement about the collaboration. For her, seeing her condition represented in such an influential doll marks an important step forward for visibility and the normalisation of differences. She said that receiving messages from people who feel seen thanks to this representation holds great personal value.

In addition to the release of this doll, Mattel has announced a partnership with the international organisation Breakthrough T1D, which is dedicated to research and support for people living with type 1 diabetes. As part of this collaboration, the company will donate £20,000 to fund educational, scientific, and support programmes.

The type 1 diabetes doll is part of the Barbie Fashionistas 2025 collection, a line that promotes diversity in all its forms. This collection includes over 175 different styles, with variations in skin tone, eye colour, hair type, body shape, and disabilities. Among them are dolls with prosthetic limbs, hearing aids, vitiligo, Down’s syndrome, blindness, and reduced mobility.

Krista Berger, Senior Vice President of Barbie and Global Head of Dolls at Mattel, stated that the inclusion of a Barbie with type 1 diabetes is a key step in their commitment to representation. She noted that Barbie influences the way children perceive the world from an early age, and by reflecting real health conditions like type 1 diabetes, more children can see themselves in the stories they create and the dolls they choose.

With this initiative, Barbie strengthens its role as an educational and inclusive tool, helping to raise awareness of medical realities faced by millions around the world and making a positive impact on future generations.